Client Challenge:
Start of Spring of 2008 in a positive manner by increasing number of bicycles sold in May and June year-over-year.
WYCD Solution:
Create a :30 second commercial that appeals to adults. Highlight the selection of bicycles and the overall sale for three weeks in Spring of 2008. Support the Arena sale event by having a WYCD personality on site which will provide additional support. Support appearance with additional promotional mentions on the radio station.
Results:
D & D bicycles had a very successful bike sale and increased the number of bikes sold in 2008.
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